HIEN GORDON
Co-Founder of Intent Training Methods
Fitness and Nutrition Coach
What moves me
Helping women reconnect with their strength—through every season of life, especially the transitions of motherhood.
The Reason
With 15 years in the fitness industry, I am living my purpose. As a holistic fitness and nutrition coach, I strive to help people build sustainable, healthy lifestyles from the inside out. My approach goes beyond workouts—I focus on confidence, mindset, and helping each client step into their strongest self.
As a lifelong learner, I am constantly expanding my knowledge to give my clients the best possible experience. My true passion lies in women’s health, especially supporting the physical and emotional shifts that come with motherhood and beyond. I am committed to creating a space where women feel supported, empowered, and capable of more than they thought possible.
“The most powerful thing you can do is become the strongest version of yourself—inside and out.”
Certifications
B.S. Nutritional Science, M.S. Business Administration. CrossFit Level 2. USA Weightlifting Certification. Certified Functional Strength Coach. BIRTHFIT Coach. Working Against Gravity Certified Nutrition Coach
JEFF GORDON
Co-Founder of Intent Training Methods
Strength & Conditioning Coach
“Train in a way that supports your life, not one you need to recover from.”
What moves me
Helping people build real strength they can carry into everyday life—without breaking their bodies in the process.
The reason
I began my coaching career in 2010 after competing as a Division I baseball player, where repeated injuries reshaped how I approached fitness. Pushing too hard—both in the gym and on the field—forced me to rethink training and dive deep into building strength, resilience, and longevity. That turning point became a passion. I saw firsthand how consistent strength training, smart nutrition, and lifestyle changes could transform not just physical performance, but mental well-being too.
Over the past 12+ years, I have coached in everything from commercial gyms to corporate settings to private facilities and CrossFit group environments. Working with clients of all ages and backgrounds led me to co-found a personal training and individualized coaching business with my wife, Hien, in 2021.
What drives me the most is seeing real, lasting change. I believe great training meets people where they are—balancing life, stress, and goals—to deliver results that go beyond expectations.
Certifications
NSCA – CSCS
CrossFit Level 3 Coach
USA Weightlifting Level 2 Coach
Certified Functional Strength Coach Level 2
Precision Nutrition Coaching Certification
